Today, most mortgage brokers that have less to spend so it is imperative that they buy leads cautiously. Internet mortgage leads can be a very cost effective form of marketing if you know how to purchase leads from lead generation companies. Be careful of how and where you purchase leads. Ask the account executive at the lead company what their minimums are and be cautious when buying leads in bulk. If a lead company is generating 50 leads a day and 15 leads a day that meet your filters, you have to wonder how a lead company could send you 250 leads in a 3-day span. Clearly these are either old or brokered leads. In a recent article, Bryan Dornan the founder of mortgage lead generation company, the Lead Planet reminded mortgage companies to “Consider more than just the cost per lead.” Dornan suggests that “the cost per funding is the bottom line.” See the original mortgage lead buying post at the Mortgage Lead Vault > Cost to Funding Ratio Matters with Mortgage Leads
