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May 21, 2010

The Lead Planet Talks Mortgage Lead Buying Strategies

The Lead Planet published a press release Friday discussing the state of the mortgage lead market.  The mortgage lead generation company, released their 2 cents on buying leads and partnering with the right lead company.  They recommend that lead buyers focus on building a relationship with a lead company that doesn’t sell their leads too many times.  The Lead Planet also stresses the importance of purchasing leads from a direct lead source. (a company that generates their own online mortgage leads, rather than buying leads sold to them from a lead broker)

Just a few days ago Freddie Mac published a report indicating that home loan applications had reached a 13-year low. Is this a true indication of the demand for home financing or the reality of the lending guidelines and underwriting for mortgage loans has tightened to the point that most borrowers already know they do not qualify?

The Lead Planet reminds us that there are enough challenges in this mortgage market just finding loan applicants who even qualify.  Conventional, VA and FHA mortgage lending guidelines have all implemented stiffer requirements for home buying and mortgage refinancing.  Read the original article at the Lead Planet Blog > Mortgage Lead Buying Secrets or call the lead support team at 619-600-5720.


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